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About     Speakers     Register  
A Free Online Conference  | Dec. 12-13, 2018
A Free Online Conference
Dec. 12-13, 2018
A Free Online Conference
Dec. 12-13, 2018
Keynote Session: Flint McGlaughlin
Keynote Session: Flint McGlaughlin
Design Hypotheses that Win: A 4-step Framework for Gaining Customer Wisdom and Generating Significant Results
MECLABS Institute was the first organization to conduct optimization testing on the Internet. It built the first research program and helped formulate many of today’s industry standards. Just in the past few years, MECLABS has delivered more than $500 million in incremental revenue that has been carefully attributed to a patented methodology that drives successful testing programs. The goal of a testing program is not to get a lift, it’s to get a learning that will get the maximum lifts. An essential piece of uncovering this learning is a carefully structured hypothesis. In this session, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute, will walk through a four-part framework that MECLABS uses to create hypotheses that lead to discoveries and results in any industry, channel, or medium.
(Can't make the date? Register and we'll email you the video replays.)
Brought to you by:
Breakout Session Highlights
Brian Carroll
Founder and CEO
Markempa
Dennis van der Heijden
Founder and CEO
Convert.com
Kenneth Kutyn
Sr. Solutions Engineer EMEA
Optimizely
Peep Laja
Founder 
CXL Institute
Roopa Carpenter
Director, Optimization
Blast Analytics & Marketing
Alex Birkett
Sr. Growth Marketing Manager
HubSpot
About This Event
A/B Testing Summit is a two-day online conference for digital marketing decision makers and testing practitioners who want to build a best-practice experience optimization program to grow revenue.
We’ve invited the world’s brightest optimization experts. At this free online event you’ll learn expert insights on testing, personalization, and analytics, and be introduced to game-changing experience optimization technology. Join us.
Who Will Benefit From This Event?
Digital Marketing Decision Makers 
who want to build a data-driven culture of experimentation
Testing Practitioners 
looking for best practices in testing websites, apps, emails and more
Digital Analysts 
who support optimization teams
Speakers
Flint McGlaughlin
Managing Director
MECLABS Institute
Roopa Carpenter
Director, Optimization
Blast Analytics & Marketing
Dennis van der Heijden
Founder and CEO
Convert.com
Kenneth Kutyn
Senior Solutions Engineer EMEA
Optimizely
Brian Carroll
Founder and CEO
Markempa
Peep Laja
Conversion optimization champion Founder of CXL Institute
Cheryl Snapp Conner
CEO of SnappConner PR
Creator of Content University™
AJ Wilcox
Founder
B2Linked
Alex Birkett
Senior Growth Marketing Manager, User Acquisition at HubSpot
Jake Sapirstein
Senior Director, Digital Marketing
SAP
Rhett Norton
Testing Evangelist & Speaker
Founder of TestingTheory.com
BJ Dodenbier
Amazon FBA Owner & Marketing Campaign Manager
Erin Gordon
Founder
Savvy Outsourcing
Taylor Rose
VP of Ecommerce
Progrexion
Brent Dykes
Director, Data Strategy
Domo
Jimmy Simons
Business Development
Optimizely
Jonathan Epstein
SVP, Strategy and Alliances
Sentient Technologies
Georgi Georgiev
Founder
Analytics-Toolkit.com
Agenda
Day 1 | Dec 12
Website Testing and Analytics

9:00 AM PT Keynote
9:30 - 12:00 PM PT Breakouts
Day 2 | Dec 13
CRO Beyond Website Optimization

9:00 AM PT Keynote
9:30 - 12:00 PT Breakouts
A/B Testing Summit will feature multiple breakouts each hour. Recordings will be available after each session airs. Login to the event to view the full agenda with session titles.
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(Can't make the date? Register and we'll email you the video replays.)
How A Virtual Summit Works
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Step 3:
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Mark some time in your calendar when you can be free of distractions or plan a watch party with a few other colleagues.

Step 4:
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the event
Click the link in the email we send each morning of the event.
How A Virtual Summit Works
Step 1:
Register for 
the event
Click any of the register now buttons on this page. Enter your name and email address and hit submit.
Step 2:
Watch for
 informational emails
They will contain information like; how to login for the event, how to get the most out of this event and recently announced speakers.
Step 3:
Schedule time 
to watch
Mark some time in your calendar when you can be free of distractions or plan a watch party with a few other colleagues.

Step 4:
Watch
the event
Click the link in the email we send each morning of the event.
Sponsors
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Brought To You By:
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